Tag Archives: King

Nope, Not Candy Crush, Something Betterer!

Rats, Cheese...Alphabets?
Rats, Cheese…Alphabets?

Back in 2012, a game was released that established mobile and casual gaming as not only a force to be reckoned with, but the most dominating force in the market today.  No, that game is not Alpha Betty Saga.  The game I am referring to is one that even starving kids in the Congo know.  A game that everyone plays, even if they say they don’t.  It’s a game that essentially stole a variety of mechanics of other casual puzzle games and put them all together into one game and put a snazzy title on it.  The game gets progressively harder as you make progress, almost to the point of where progress is only happening if you are buying “power-ups” for $.99 a pop.  Cheap, yeah?  Until you realized someone in your household has bought fifty of those power-ups to beat level 300.  That game is called Candy Crush Saga.  A game so successful, that Activision Blizzard (World of Warcraft) purchased King, the company that made it, for almost $6 billion.

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